Dr. Michael S. McGuire has worked in Learning and Development, Talent Management, and Organization Development for more than twenty-five years. He has served as both a functional manager and a leader of people in Law Enforcement, Banking, Safety, Higher Education, and Medical Device Manufacturing. Michael is also a sought-after consultant, motivational speaker, and keynote speaker and has supported the growth of leaders in the following professions:
- Law Enforcement
- Higher Education
- Customer Service
- Accounting / Finance
- Supply Chain
- Manufacturing / Production
Michael has described himself as a leadership development evangelist whose true passion is using the lessons of behavioral science to help new and seasoned leaders build the leadership skills and confidence necessary to maximize their potential – as well as have a positive impact on the business and those they lead. Through his experiences Michael has seen the tremendous impact strong leadership skills can have on people, teams, and organizations and therefore believes it is imperative we set leaders up to succeed as early on as possible.
Michael holds a Doctoral Degree (D.Sc.) in Information Systems and Communications from Robert Morris University, a Master's Degree (M.S.) in Communications from Robert Morris University, and a Bachelor's Degree (B.A.) in Professional Studies from LaRoche College. He is certified by Development Dimensions International (DDI) to facilitate DDI’s learning systems, is a certified Organization Development Professional through Linkage, Inc. and is a certified facilitator of Wilson Learning’s Social Styles, OAD, and DISC personality assessments.
Exploring the Factors that Determine Web-Based Medium Effectiveness: A Case Study
Customers sometimes find organizational websites to be a great source for product knowledge information. Websites often offer the information through a variety of delivery methods. Depending on the amount of time they want to invest, customers can choose to access the information through one or more of the delivery methods offered. In this study I explored the factors that influenced the customers’ decisions concerning the selection and perceived effectiveness of web-based delivery methods. I identified factors such as demographic characteristics, convenience, accessibility, repeatability, and sensory modality preference, as being possible drivers. The idea was to better understand an individual’s selection process when given the choice of receiving information via pod-cast, video, or simulation. Two web surveys were used to explore demographics, perceived delivery method effectiveness, and sensory modality preference. The results of this study provide support for previous studies which assert sensory modality preference should not be a key factor in the development, design, and delivery of information.